The Singapore Retail Festival (SRF), happening from 26 September to 12 October 2025, is a first-of-its-kind, islandwide celebration of retail that reimagines the shopping journey for today’s consumers. From interactive pop-ups along Orchard Road to immersive in-store activations and online campaigns, SRF brings together retailers, creators, and shoppers to rediscover the joy of retail through innovation, creativity, and collective impact. Designed to spotlight Singapore as a vibrant shopping destination for both locals and international visitors, the Festival invites everyone to step out, explore, and experience retail in fresh and memorable ways.

It's a celebration of retail through: